Internet Business Development Manager

Job Purpose Statement: The core responsibilities of this position are to maintain, grow, and execute our affiliate marketing program. In addition, develop new online relationships and partnerships that will allow us to acquire new customers and grow the business.

KEY RESPONSIBLITIES

· Affiliate Marketing

o Develop the overall plan for maintaining and growing the affiliate program

o Supervise creative elements with cross-functional teams to create new links, banners, and other marketing materials for affiliate websites. Coordinate fulfillment of special affiliate creative requests.

o Build and Develop relationships with top affiliate partners

o Test, identify and implement highest converting creative and landing pages

o Coordinate technical integration and creative needed for adding new affiliates to program

o Advertise affiliate program in specialized websites

o Research, identify and recruit new affiliates

o Respond and resolve all affiliate inquiries

o Control and provide fraud oversight

o Report monthly commission information to the accounting department

o Monitor affiliate network and internal tracking and identify/resolve any discrepancies

o Analyze monthly reports and include performance recommendations

o Compose and distribute recruitment and affiliate newsletters

· New Business Development

· Seek out and identify external partners outside of the affiliate channel to raise awareness, exposure, and sales growth.

o Manage the implementation and on-going relationship as new partners are brought onboard

o Identify and contact high potential affiliates and work closely with them to maximize their revenues or other success events (catalog requests and/or sweepstakes entries) through a variety of co-branded promotional campaigns

· Negotiate premium commissions and other tactics for additional placements to the top affiliates

Cover Letter Explaining Why I Fit

Dear Sir or Madam,

I saw your ad on Monster.com for an Internet Business Development Analyst and would like to be considered for the job. My background in internet development and marketing qualify me to make a strong contribution to JC Whitney. My personal fascination with the new ways that the internet enables people to inform and help each other will allow me to contribute with excellence.

Though I have been running the internet presence for employers and clients since the mid-nineties, the first time I used an affiliate program was with Commission Junction when it was a new company. I was consulting for a company that sold housewares and gift items to women and teenage girls. We started from zero and built the network to around 3500 affiliates. It was a great success.

Because I am also a programmer, I created a system of easily customizable landing pages and made their traffic reporting system account for their affiliate activity. I also devised a 'viral' marketing effort in the form of an email game that girls could play that brought a huge number of girls to the site.

These days, in addition to my continued interest in affiliate marketing, I am interested in the blog/podcast phenomenon and RSS aggregators. An information channel where a potential customer installs special software and then subscribes, ie, invites, a stream of product and industry information is almost too good to be true. Even better, bloggers and podcasters are dying for affiliations that will help make them money. It is a wide open channel. I have to believe that there is already automobile-oriented activity and room for more to be developed.

I have spent my career involved in technology, sales and marketing. My experiences as an internet developer and marketing consultant will be very useful at JC Whitney. I also have a strong record of executing large projects. My communication skills are excellent and I am a good business analyst. I am, since you mentioned it in your ad, an advanced Excel user (my last Excel project was a complete model of a business that printed on fourteen pages).

I am confident that I can be very useful to JC Whitney, especially in this fascinating job.

I hope that this information has made you interested in knowing more. Please take a look at my resume at

http://tqwhite.com

I look forward to an opportunity to discuss this further.

Best Regards,

TQ White I